University Project - to create user journeys and prototypes
My website is a lifestyle news site - fashion trends, celebrity news and wellbeing. The audience I have designed for are younger people who are interested in the news but no the stuff you see on TV. I've called my webiste Variety News as I believer there is a variety of ways to get the news as you can listen to podcasts, read, comment and save articles. Each user has a different journey but also they can access the website and what they're interested in differently.
Holly: Phone
Tagline: Only makes my own clothes
Occupation: Student
Personal Statement: I'm nearing the end of my degree in Fashion, I like to check the news headlines in the morning before class.
Lives: Lower Hutt
Access: On her way to either uni or work Holly likes to browse her social media and she usually finds out her news that way. Or a friend would send her a link as she is into anything fashion. She likes to dive in deeper and know more about the issues and how she can help
Sarah: Laptop
Tagline: Needs to know
Occupation: High school Student
Personal Statement: I'm mature for my age and like to know what's happening around the world, anything and everything. I'm also very passionate about my halth and wellbeing and I want to eventually study nutrition.
Lives: In Wellington with her parents
Access: Sarah starts off her day by getting on the bus to get to school. During lunch time she likes to browse the latest trends and new food ideas. While she completes her homework she likes to listen to podcasts, usually about health and wellbeing which she likes to save and come back to.
Chad: Phone
Tagline: Gym Addict
Occupation: Personal Trainer
Lives: Hataitai, Wellington
Personal Statement: I'm very interested in mental health and fitness and i like to keep up to date with fitness and health trends.
Access: It's lockdown and Chad usually goes to the gym most days but he's not able to so he is wanting to find a way he can still keep up his fitness during lockdown.
